Selling your products or services through indirect sales channels can help to increase your company’s revenue and efficiency agen slot. However, the method you choose must match with what you are selling. Consider the following factors before integrating an indirect sales strategy into your business:
Stage of life cycle: How well your product or service will sell through an indirect sales channel will depend on its stage of the product life cycle. For example, if you are selling a relatively new product where you have not yet worked out the bugs or features, it would be better to sell it directly to get direct feedback from consumers. This will enable you to improve the product or service for the next iteration, which might be a better time to incorporate indirect sales.
Marketability: An indirect sales channel is more appropriate if you have a simple product that will sell easily and quickly without numerous touchpoints or customers needing to do a lot of research. A direct sales strategy would be better if your product is complicated, difficult to use and requires salespeople to explain its uses and benefits to potential customers.
Fully researched sales process: Before deciding on whether to pursue an indirect sales channel, you should have a well-designed sales process. This means you can quickly and completely describe average sales cycles, buyer personas, buying triggers, pain points, and other key details. This information is essential for ensuring your indirect sales channel partner will be able to identify and sell to your ideal customers.